I can’t help but share this campaign Nike is doing called Make it Count. It not only ties back to the newly released Fuel Band, but also features athletes’ pledges for the new year and challenges the rest of us to make a pledge ourselves (just as the fuel band is for everyone at every age). 

At Nike EHQ, we were privileged enough to get our own photos taken and make a pledge. I snuck mine in with the real ads (thanks to all those early morning cheerleading practices in high school, I can still whip out a toe touch).

Watch the video here.

Gearing up for Copenhagen and hopefully I’ll come back with my own images…for now these were found at a danish fashion blog, The Locals. 

**And of course I had to give Nike Sportswear a shout out in the first image with the stocking cap**